Digital Marketing and the Mobile Age: How to Stay Ahead
For the past decade, digital marketing has become a necessary part of business. This is due in part to the internet’s increasing ease of access to almost everyone around the globe. The modern internet as we know it is now 30 years old. It has evolved so much since it was first developed that in...Google and SSL: Why your site should be SSL Secure
Does your site have an SSL? Does your website url start with HTTPS? If you’ve answered no to the above 2 questions, it’s now or never to jump on the bandwagon or kiss your Google SERP (search engine results page) goodbye! In 2014, Google officially announced https will be a significant factor in your Google…
SEO Popularity? The Truth behind Google PageRank.
A lot of people think that Google’s SEO pagerank is measured by the popularity of websites. For example, if you were to look at sites that are popular – well, for the sake of an argument, porn sites are very popular, but people tend not to put links on porn sites. On the other hand, if you…
Results Tracking: Setting up Goals in Google Analytics
Now that we've built you a functional site, the next step is often conversion tracking. Now what is Conversion Tracking? Definition: Conversion tracking can help you see how effective traffic on your site can lead to valuable customer activity, such as website purchases, phone calls, app downloads, newsletter sign-ups and more. By setting up Goals...Does Your Company Need High Search Engine Rankings?
It goes without saying that there are only ten spots in a top ten. So if there are one hundred (let’s imagine) law firms in a city, then only ten of them can rank where everyone is looking. Sadly, it is actually worse than that. In an effort to provide the results people are looking…
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