search engine optimization

SEO Popularity? The Truth behind Google PageRank.

A lot of people think that Google’s SEO pagerank is measured by the popularity of websites. For example, if you were to look at sites that are popular – well, for the sake of an argument, porn sites are very popular, but people tend not to put links on porn sites. On the other hand, if you…

Results Tracking: Setting up Goals in Google Analytics

Now that we've built you a functional site, the next step is often conversion tracking. Now what is Conversion Tracking? Definition: Conversion tracking can help you see how effective traffic on your site can lead to valuable customer activity, such as website purchases, phone calls, app downloads, newsletter sign-ups and more. By setting up Goals...

What Is A New Client Worth To You?

The internet is evolving, we all know that. And it is evolving fast. Internet months are like dog years and they are zipping along. In our line of work as web consultants – we help small businesses with things like design, marketing and copywriting – we get to see the problems being faced by a…

Does Your Company Need High Search Engine Rankings?

It goes without saying that there are only ten spots in a top ten. So if there are one hundred (let’s imagine) law firms in a city, then only ten of them can rank where everyone is looking. Sadly, it is actually worse than that. In an effort to provide the results people are looking…